Between June 23 and 26th, 2011, BMW will host an M Festival to celebrate the 24hr race at the Nurburgring race track.
On this occasion, BMW invites fans around the world to have a look behind the scenes at the famous race and also visit the playground where every M car is developed and tested.
The M Festival starts off on June 23rd at 7pm with an ultimate M Night at Warsteiner Event Center, granting access to an exclusive presentation of new products as well as insider information by M experts and a raffle with fantastic prizes.
During the following days and the actual 24h race, BMW M is offering non-stop entertainment and access to its two distinct locations: the “Feldherrenhuegel” features live music, live broadcasting of the race, insights by experts and much more. For those of you who want to smell and feel the race very closely, the “Naturtribuehne T14” is the place to be. Right on the exit of the Grand Prix track, when the race cars fly by to enter the 21km long “Green Hell”. To register, visit M-Power.com
Building anticipation before the event, BMW’s M-Power microsite launches a teaser video: