BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i umbrella: BMW i3 and i8.
The new BMW sub-brand focused on developing sustainable mobility solutions and it represents a significant investment by BMW in premium mobility.
In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.
The BMW i website will also pick up on public debates around the latest developments in urbanisation, sustainability and mobility. Its activities will feature on social media websites, including the Facebook fan site www.facebook.com/bmw.i, the Twitter channel www.twitter.com/BMWi and the YouTube channel www.youtube.com/bmwi.
BMW aims to sell at least 30,000 units of its i3 electric vehicle a year beginning in 2014. The price of the i3 is not yet decided, but BMW sources told AutoNews the i3 will be above 40,000 euros in Europe. Initial pricing for the i8 is unclear, but the rumor in the past put the car at a price point of $200,000.
The i3 and i8 are just the first two Project i vehicles to hit the road, but a whole range of electric and hybrid products will follow.