BMW BLOG

This weekend, the MINI brand and its worldwide community is celebrating the 50th birthday of the brand. The MINI United Festivail takes place at the famous British race track in Silverstone and fans around the world have gathered for this special event.

With this occasion, MINI took the opportunity to introduce two special edition models. The two cars are being derived from the popular Cooper, Cooper S and Cooper D models, and are being branded with the names MINI 50 Mayfair and MINI 50 Camden. The new models are set to launch in September 2009 and they will run in limited numbers.

Some of you might wonder where the naming convention came from, the 50 Mayfair and 50 Camden, were named after famous boroughs of London. To quote from the long MINI press release, ” Both in their design and their features the MINI 50 Mayfair and the MINI 50 Camden stand out clearly from the current, “regular” production models. Numerous features helping to make these two cars truly unmistakable are indeed reserved to these individual anniversary models, making each version truly unique in its own right.

Special body paintwork, light-alloy rims tailored to the car, special materials and surfaces within the interior as well as a range of colors tailored specifically to the MINI 50 Mayfair and, respectively, the MINI 50 Camden underline the exclusivity of these special models available only for a limited period.

The jubilee placard proudly surrounded by chrome trim on the radiator grille provides clear testimony to the tradition of the brand now going back fifty years, bearing the number “50” in typical MINI design and boasting the colours of the Union Jack – red, white, and blue.”

For more information, download the press release attached. PDF