For a while we have been hearing of BMW developing a new brand, maybe even one that’s better suited for the city. This is not at all surprising seeing how they have been so successful with the Rolls-Royce and Mini brands’ comebacks. Now Autoblog is reporting that BMW has officially launched “Project I” to look into creating a new brand built more around city and urban drivers that are looking for more of a gas and environmental lover than a sporty automobile.
BMW is currently not ruling a yay or a nay on a fourth brand, they are just checking the facts to see whether it would fit better as an all new brand or something that Mini or BMW could fit into its model lineup according to BMW AG CEO Norbert Reithofer. Don’t expect to see any decisions made on this matter for quite some time. BMW doesn’t make hasty decisions when it comes to increasing the size of its company.
Article by Josh from RawAutos.com
Norbert Reithofer photo provided by: FTD
One Response to “BMW Launching Project I Looking Into Fourth Brand”
Leave a Reply
Preview: 2010 BMW 5-series revealed
2012 BMW 3-series
BMW M-Zero concept
Renderings: 2012 BMW M6
Renderings: 2012 BMW 3 Series
- Nathan Fong: Check out this bad ass M3… forget the ol’M3, this is one sick puppy that will fit nicely on...
- Doug: Hood looks like they’re still planning to accommodate a V8.
- kevin b.: The M10 is the BRICK that BMW was built on. The M10 spawned the M30 the M11, M12, S14, M88 etc. It’s...
- Steve Vincent: BMW 767I what an awesome car this would have been, would have loved to have seen and driven this car.
- baha: Hi How you put this engine in E30 , mail me PLZ baha baghdad
Featured Stories
-
- BMW 1-Series
- From 18/28 mpg | MSRP from $29,400
-
- BMW 3-Series
- From 18/28 mpg | MSRP from $33,600
-
- BMW 5-Series
- From 18/28 mpg | MSRP from $45,800
BMW
See more BMW Models
BMW M3 | BMW X6 | BMW 1 Series | BMW | BMW 7 Series | BMW 135i | BMW 5 Series GT
Copyright © 2009 BMWBLOG.com. All rights reserved.
Our blog is proudly powered by Downtownhost, a leader in hosting services
BMWBLOG is an independent enthusiast blog and it is in NO WAY owned, affiliated with or endorsed by BMW AG or BMW North America. BMW is a registered trademark of BMW AG. Privacy Policy
designed by WP-design
[...] you guys remember our article on the Project i division within BMW? In a latest development, sources within BMW confirmed that it plans to [...]