BMW USA CEO: Slower Growth in EV Sales, 6 EV Models from Spartanburg Plant
Explore BMW's electric vision and the strategic shift in the EV market. Uncover plans for 6 new models and insights on overcoming pricing challenges.
Explore BMW's electric vision and the strategic shift in the EV market. Uncover plans for 6 new models and insights on overcoming pricing challenges.
Sebastian Mackensen will manage all sales, marketing and distribution activities for the BMW of North America as the new CEO
From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW...