BMW Shows Healthy Gains In Europe’s H1 2026 Registration Data
New car registration data for the first half of the year in Europe reveals BMW is up by 2.1% but the real star is MINI.
New car registration data for the first half of the year in Europe reveals BMW is up by 2.1% but the real star is MINI.
MINI sales shot up 17.7% in 2025 when every third vehicle sold was a Countryman.
The biggest MINI was also the most popular, with a 32.4% share of the total volume.
Demand for MINI models jumped by 17.7% while Rolls-Royce posted a 0.8% decrease last year.
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There's good news on nearly all fronts as the M division and Rolls-Royce also had a positive third quarter.
BMW posted a €4.015B profit in H1 2025—down 29% but better than rivals. Sales stayed flat globally, with strong results in Europe offsetting China’s slump.
MINI sold 133,778 cars between January and June 2025, a remarkable 17.3% rise over the same period of last year.
BMW is making adjustments to its transition to the agency model in Europe, refining its rollout timeline to integrate key learnings from MINI’s shift to direct sales.
MINI posted a 17.1% drop in sales last year, when deliveries were down to 244,915 vehicles. Rolls-Royce fell 5.3% to 5,712 units.
MINI sales dropped 18.7% in the first half of 2024 when Rolls-Royce delivered 11.4% less cars than in the January-June 2023 interval.
BMW sold 594,533 cars in the first quarter of the year, representing an increase of 1.1% compared to January-March 2023.