BMW’s pledge to regain the number one spot in the luxury segment sales is seemingly going according to plan, as the Bavarians managed to outsell their arch-rivals for the first time in 2018 last month….
Now that the 2018 Detroit Auto Show has come and gone, there’s a good possibility that it will be the last one for Mercedes-Benz, at least until 2020. That’s because the famous German manufacturer may,…
Even though BMW brand vehicle sales came up second over the course of 2017, behind Mercedes-Benz, when it comes to the entire BMW Group, the Bavarians managed to outpace the Stuttgart-based company and its smart…
Last year proved to be challenging for a number of car companies looking to post yet new record-breaking sales figures in the luxury segment. As a whole the US market went down for the first…
BMW Plant Spartanburg overtook Dingolfing, Germany as the largest BMW plant in the world with more than 450,000 vehicles produced annually. But its rival in Stuttgart has no intention to follow BMW’s steps, arguing mega-plants are too…
Last year, BMW, Audi and Mercedes-Benz wrote history when they announced that they will join forces to purchase Here Maps from Nokia, in a bid worth multiple billions of dollars. The aim was to use…
Earlier this week Mercedes-Benz said it will shift its racing priorities from the DTM to Formula E in a rather unexpected move. This not only showed the growing importance of the Formula E competition but…
There was a time when BMW was the unquestioned choice, for buyers who appreciated driving above all else, in its segment. It was the brand that was simply better to drive than Mercedes-Benz, Audi, Jaguar…
In the last few years, the luxury car sales war has been a two-horse battle between Mercedes-Benz and BMW. The two German manufacturers have been trading blows not only in the U.S. but also when it…
At the moment, laser lighting seems to be the new fad. Both BMW and Audi have sold cars with laser headlights in Europe. The laser headlight technology, in a nutshell, is comprised of a laser…
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