Design Boss Just Walked Us Through Every Detail of the Vision BMW ALPINA
Not a traditional concept — the Vision BMW ALPINA is the design brief for what ALPINA becomes inside BMW Group.
We Asked BMW ALPINA’s Design Chief Everything. Here’s What He Said
From the Deco line's ski origins to why sensors are now the hardest design problem -- Missoni answered everything at Villa d'Este.
Meet the Designer Who Will Redefine BMW ALPINA’s Future
Former Polestar designer Max Missoni joined BMW to lead design for high-end cars and ALPINA, redefining the brand’s quiet luxury.
From Hofmeister to Hypermodern: BMW’s Design Chiefs Speak Out
BMW design leaders discuss the Neue Klasse revolution, the end of classic styling, and how the Speedtop concept came to life.
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From Polestar to BMW: Missoni’s Minimalist Revolution
Maximilian Missoni, former Polestar design head, takes the helm at BMW to lead design for their upper mid-size and luxury-class models, including ALPINA.
Inside BMW’s Bold Design Overhaul: Polestar’s Missoni Joins Forces with Heilmer to Lead the Next Era
BMW is undergoing a major design overhaul, led by the addition of Maximilian Missoni who will join Oliver Heilmer to lead the BMW design team
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