Why BMW Won’t Fake a V8 Sound, But Will Fake Gear Shifts
Van Meel draws a line between fake engine noise and simulated gear changes in BMW M's first EVs.
Why Fake Gear Shifts Might Be Exactly What BMW’s Performance EVs Need
The fight over “feel” is becoming the next battleground for BMW’s electric M cars.
Hans Zimmer to compose driving sounds for electrified BMW M models
BMW M announced that the Hans Zimmer and Renzo Vitale produced a distinctive driving sound specially for electric M cars
New BMW M CEO confirms the electrification of the brand
Markus Flasch, the new CEO of BMW M, has reaffirmed the company's commitment to electrify its future models with a model in the not so distant future
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BMW might skip top M models on the front-wheel drive platform
Van Meel says the M Division is still interested in that segment, but a better suited model would be one from the M Performance Automobile sub-division.
