Tag Archives: expression of joy

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Episode 2: BMWBLOG’s Joy Campaign

Interesting | April 10th, 2010 by Andrew

Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA

Interesting | April 1st, 2010 by Horatiu Boeriu

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 …

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BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign

Featured Posts, Interesting | March 13th, 2010 by Horatiu Boeriu

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW …

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BMW introduces Joy campaign to its Olympic marketing efforts

News | February 14th, 2010 by Horatiu Boeriu

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

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2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!

Interesting | November 6th, 2009 by Horatiu Boeriu

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

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“Joy is BMW” – VisualArt Design Project

Interesting | October 9th, 2009 by Horatiu Boeriu

A new design project initiated by BMW Group Romania plans to stimulate the creativity of several artists in creating 2D/3D designs that revolve around the …

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“He Drives a BMW”

Interesting | September 10th, 2009 by Horatiu Boeriu

Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and …

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Dictionary Definition: Joy=BMW

Interesting | September 4th, 2009 by Horatiu Boeriu

Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy …

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BMW X1 online campaign and BMWBLOG is featured in it

BMW X1 | September 2nd, 2009 by Horatiu Boeriu

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the …


Billboard Duel Continues: BMW brings the Z4 billboard to Ingolstadt

Interesting | July 27th, 2009 by Horatiu Boeriu

For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” …