Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA
Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat…
expression of joy
BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
2.000 LEGO bricks. 4 days. 1 plan: build a BMW X1!
The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to join BMW at the Welt center and build a BMW…
BMW X1 online campaign and BMWBLOG is featured in it
New York Auto Show: BMW Z4 – An Expression Of Joy
“Expression of Joy” has become one of the most popular phrases used within the BMW world these days. The successful marketing campaign that revolves around the new 2009 BMW Z4 is is accompanying the roadster…
MINI Liquid Assets released for iPhone, iPod touch
BMW Group is reaching out to all the BMW and MINI fans. A few days ago they announced the BMW Z4 An Expression of Joy game for the iPhone/iTouch, and in the same time, MINI…
“BMW Z4 An Expression of Joy” app coming to iPhone
Talk about interesting news lately. The marketing slogan used for the new BMW Z4 is being transformed into an iPhone application. Artificial Life, Inc. has signed a global exclusive license agreement with BMW to develop…
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