Join us at 2:30PM EST – Live Webcast with Jack Pitney, VP of BMWNA
Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 New York Auto Show. Our host Josh Lewis will chat…
expression of joy
BMWBLOG to Interview Jack Pitney, VP of Marketing BMW NA – Submit Your Questions About The Joy Campaign
“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
BMW introduces Joy campaign to its Olympic marketing efforts
BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at…
BMW X1 online campaign and BMWBLOG is featured in it
BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the brand aspects of young, open and creative to ensure the…
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