Last week, we launched our own version of the Joy campaign, the highly controversial marketing gimmick that has stirred up strong feelings among the BMW …

Please join us today, Thursday, April 1st, at 2:30 EST (1:30PM CST, 11:30AM PST) for a webcast live from the BMW booth at the 2010 …

“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW …

BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening …

The Joy campaign continues and BMW finds new ways to engage its fans and not only. From November 6th to 9th, everyone is invited to …

A new design project initiated by BMW Group Romania plans to stimulate the creativity of several artists in creating 2D/3D designs that revolve around the …

Something funny to cheer you up today. Part of the VisualArt and related to BMW’s “Joy” campaign, a sketch has emerged on the internet and …

Continuing the “Joy is BMW” campaign, a new design project has emerged. BMW Romania decided to launch a 2D/3D design competition revolving around the Joy …

BMW intends to conquer a new vehicle segment and underline its leadership in innovation with the new BMW X1. Moreover, it wants to strengthen the …

For those of you that might not remember, back in April, we were the first ones to show you the now famous “BMW M3 Checkmate” …