MINI Direct Sales Model Delayed In Germany: Report
Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…
Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…
In the planning stages since 2020, the BMW Group’s direct sales model will come into effect on January 1, 2024. At first, the agency model will start with the MINI brand in Italy, Poland, and…
The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It’ll be gradually rolled out across the Old Continent, with Germany to…
If you haven’t heard, the BMW Group will gradually switch to an agency model from 2024 in Europe. MINI will be the first to adopt direct sales, with the core brand to follow two years…
The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…