direct sales

MINI Direct Sales Model Delayed In Germany: Report

MINI Direct Sales Model Delayed In Germany: Report

Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…

BMW Australia Says No To Direct Sales And Fixed Prices

BMW Australia Says No To Direct Sales And Fixed Prices

The BMW Group will overhaul how it interacts with new customers by beginning to implement direct sales in Europe from 2024 with MINI. It’ll be gradually rolled out across the Old Continent, with Germany to…

BMW Clarifies Direct Sales Are Not Planned In The United States

BMW And MINI Considering Direct Sales In Europe

BMW And MINI Considering Direct Sales In Europe

The agency sales model turns an automaker into a retailer that offers cars at a fixed price. With direct sales, the traditional dealership serves as the physical touchpoint with the buyer. Rather than getting a…