The coronavirus pandemic followed by the microchip shortage created the perfect storm in the automotive industry. Some automakers fared better than others in these challenging times, and the BMW Group shined in the luxury segment….
The worldwide pandemic we’re experiencing right now has had dramatic effects on some industries. While some have thrived, such as online shops or web services, others have been going under. The automotive world is among…
Long-time BMW executive Uwe Dreher is replacing Trudy Hardy at the top of the BMW marketing department in North America. Hardy, as previously announced, will be assuming the role of vice president of BMW Motorrad of…
Even though the year is drawing close to the end, BMW and Mercedes-Benz are still separated by only a few hundred cars in their on-going luxury sales war. Mercedes-Benz USA posted disappointing results last month,…
As March is now over, BMW USA accountants had a chance to do their magic and bring up the sales report for the month, unfortunately with lukewarm results. Over the course of March, BMW brand…
If you’re a BMW fan living in the US you probably know very well who Ludwig Willisch is. The man has been part of BMW’s North American endeavor for the better part of the last 21…
The newly elected US President, Donald Trump, announced last week a proposition to revise the NAFTA agreement. In response, CEOs from European car manufacturing companies have expressed their concern regarding those actions and what they…
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