The worldwide pandemic we’re experiencing right now has had dramatic effects on some industries. While some have thrived, such as online shops or web services, others have been going under. The automotive world is among…
Long-time BMW executive Uwe Dreher is replacing Trudy Hardy at the top of the BMW marketing department in North America. Hardy, as previously announced, will be assuming the role of vice president of BMW Motorrad of…
Even though the year is drawing close to the end, BMW and Mercedes-Benz are still separated by only a few hundred cars in their on-going luxury sales war. Mercedes-Benz USA posted disappointing results last month,…
If anyone is still pondering whether BMW is right launching yet another crossover in this already crowded segment in 2018, the sales figures for the past month should provide a bit more insight into why…
What makes you want to go out to the garage and go for a drive? Is it the fact that you cover a long distance while sitting down? Is it that you want to get…
If you’re a BMW fan living in the US you probably know very well who Ludwig Willisch is. The man has been part of BMW’s North American endeavor for the better part of the last 21…
The newly elected US President, Donald Trump, announced last week a proposition to revise the NAFTA agreement. In response, CEOs from European car manufacturing companies have expressed their concern regarding those actions and what they…
The North American website for BMW has been redesigned! It’s great news for U.S. based customers as the new site offers an enriched experience into the world of BMW automobiles, options and information. The new…
Popular this week
