As set out in its Strategy NUMBER ONE > NEXT, the BMW Group is committed to playing a key role in tomorrow’s mobility and is investing substantially in new technologies. Against this background, the Group can…
As you may very well know, BMW decided to keep most of its Board of Management members in Munich during the Paris Motor Show at the beginning of this month to discuss about the fast…
According to latest reports, BMW CEO Norbert Reithofer is declaring war on costs: a nearly $5.5 billion war.The rising costs and lower profit margins are the reason behind the plan. The Bavarian Motors boss wants…
Audi has brought the performance fight to North American shores in the compact sport utility market. Squaring off against the X3 in this segment, the Audi has been selling strongly – but how does it…
If the folks at Garching wanted to make waves in the M gene pool – they’ve certainly achieved their goal. The M6 constitutes the finest in German sports car engineering; it’s hewn from granite, autobahn…
Any more letters or numbers and we’d swear Merc was trying to talk-up their new super-saloon… but it clearly has a voice of its own. The foremost department in which Mercedes E63 AMG defeats BMW’s…
Guilty as charged: we just can’t get enough. BMW’s sexy super spyder – the i8 Spyder – is one low slung, seductive sports car. Even more exciting: it’s a sports car of the future –…
Electric mobility does not have to be ho-hum “are we there yet” transportation. That is BMW’s take on the electrification of their cars, and the i3 Coupe Concept is another strong step in the direction…
Praise the wagon Gods, BMW hath bestowed their iconic wagon upon the American masses. A good lot of us don’t care much for SUVs thanks to their thirst and poor handling; aren’t hungry cross-overs; and…
We’re pleased to bring you some of the first photos of BMW’s new 4 series coupe from the show floor in Detroit. BMW’s new coupe is hot to trot with incredible sheet metal wrapping its…
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