The BMW Individual Program is one of the most exciting ways to not only customize your BMW, but to also transform it into an unique …

NAC is the National Aftersales Conference where dealers and service personnel are introduced to new parts and programs from BMW. It’s dealers first introduction to …

Without much fanfare, BMW M has launched a new series of M Performance Parts for the BMW M3 and M4. The online catalog on BMW.de …

Yesterday was a great day for BMW M fans. The BMW Welt in Munich kicked-off the M Days with special deliveries of M cars. 45 …

BMW launches a promotional video for the new M Performance Parts. Available for the new BMW M2, and for the M3 and M4, the M …

BMW takes the M4 with M Performance Parts for a photoshoot in the beautiful deserts near Las Vegas, ahead of its 2015 SEMA debut. At …

We just recently interviewed BMW representatives about the M Performance parts available for the M2 while at the SEMA auto show. During that interview, we …

Another debut at the 2015 SEMA is the BMW M4 with the new M Performance Parts announced yesterday. One important change from the previous M …

At the 2015 SEMA show from November 3rd to 6th, BMW presents a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair …

This clip features the BMW M4 M Coupe fully loaded with BMW M Performance parts. The exciting video shows an Alpine White M4 Coupe going …