BMW Made An Entire Car Ad With AI. No Camera, No Crew
A beard, a long drive, and no film crew — BMW's AI-generated iX3 ad is the brand's most unusual production yet.
BMW iX3 Reservations Start May 6 — and the Range Just Got Better
The 2026 BMW iX3 50 xDrive leads with 434 miles, 463 hp, and 400 kW charging — with RWD 40 models and an M version to follow.
I Drove the New BMW iX3 for a Week. It Might Be BMW’s Best EV Yet
BMW's Neue Klasse iX3 hits 400 kW charging, 400-mile real range, and a cabin that finally feels properly special.
BMW and MINI Enable Contract-Free Plug & Charge in Germany
No charging card, no contract needed — just log in with your BMW or MINI account and the car does the rest
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BMW iX3 US Sale Date, Pricing & Timeline: Everything You Need to Know
From the configurator going live this month to first deliveries this fall, here's the full month-by-month breakdown of the BMW iX3's US rollout — straight from a dealer briefed by corporate.
BMW’s Head of Design Went to a Skid Pad to Defend the New Two-Spoke Steering Wheel
The most debated interior detail on the new BMW i3 isn't a styling choice — it's an engineering consequence. Here's the full story behind why the spokes had to move.
BMW’s New Design Language Is Its Biggest Reset in 20 Years — Here’s What It Actually Means
From the kidney grille to the cabin, BMW has reset its entire design language with the Neue Klasse. Here's what changed, what it borrows from the 1960s, and whether it actually works.
BMW iX3 Pricing Confirmed for Australia: Undercuts Audi, Polestar, and Porsche
The all-new iX3 50 xDrive starts at AU$109,900 in Australia, making it one of the most competitively priced EVs in its class — but options can push the figure considerably higher.
Real Madrid’s Mbappé Gets His Driving License — And BMW Has the Perfect EV Ready
After years of arriving at training by chauffeur, Mbappé is finally taking the wheel himself, courtesy of BMW's brand-new iX3 and Real Madrid's electric mobility deal.
Why 400km Became The Magic Number For Fleet EVs | BMW Study
BMW research reveals 40% of Dutch business drivers now operate electric vehicles, but 400 kilometers has become the baseline range requirement—with charging anxiety still deterring widespread adoption.
BMW Neue Klasse V2G Technology Offers 720 Euro Annual Bonus, Free Charging
BMW and E.ON launch Germany's first commercial Vehicle-to-Grid system for the iX3 and Neue Klasse lineup, turning electric vehicles into grid-connected power banks that pay owners to stay plugged in.
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