bmw-isetta

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VIDEO: Doug DeMuro drives the BMW Isetta

The oft forgotten BMW Isetta is one of the strangest, quirkiest and most interesting cars in the history of the Bavarian brand. BMW bought the license and tooling to develop the Isetta from Italian company…

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Is the i3 the new Isetta?

Over sixty years ago, BMW bought a then rights tons tiny little Italian car called the Isetta. It was a massive hit in Europe, selling over 160,000 units. It brought BMW back from the brink…

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Five Cars BMW Should Revive With Modern Lines

The idea of resurrecting an older car by simply adding modern lines and performance is quite tempting these days. Toyota is thinking about reviving the Supra, Acura has just re-launched the NSX and even BMW…

German TV commercial from 1950s: BMW Isetta

Video: BMW Museum greets Audi

Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate…