BMW Individual Program

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BMW M3 Competition Package in Signal Green

Bright! It’s, at least, one-adjective to describe what Chris Marino has done with his latest BMW Individual project. “I’d prefer unique,” Marino says. We will go with unique because it certainly is. Chris Marino, General…

This Skittles Pack is now available at BMW of Manhattan

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BMW Individual Program is better than ever

BMW has become one of the world’s most popular and sought after luxury brands. BMW also sells more luxury cars than almost any company in the world. For this reason, BMWs are everywhere. Despite the…

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BMW Individual Program for the new BMW X5

The BMW Individual range specifically created for the new BMW X5 turns an even brighter spotlight on its elegant design, luxurious ambience and exclusive character. Factory-fitted exterior and interior equipment options play their part in imbuing…