BMW i3 Super Bowl

The ad concept for “Newfangled Idea” was devised by NYC agency Kirshenbaum Bond Senecal + partners and the BMW i3 commercial has seen early success

Change is always scary. New technologies that change the way we live will always make the masses nervous. It’s understandable, really. We get very used to the way things are, and as soon as we…

The commercial begins with a flashback to a live filming of NBC’s Today Show in 1994 with Katie Couric and Bryant Gumbel talking about the internet

Here is the BMW i3 Super Bowl 2015 ad. BMW will be returning to the big game with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel.