BMW USA sees early success with i3 Super Bowl commercial
The ad concept for “Newfangled Idea” was devised by NYC agency Kirshenbaum Bond Senecal + partners and the BMW i3 commercial has seen early success
The Internet was scary, but electric vehicles shouldn’t be
In 1994, Brian Gumbel and Katie Couric seemed flabbergasted, on The Today Show, by the notion of the Internet. But electric vehicles shouldn't go through that
Will the BMW i3 Super Bowl Commercial be successful?
Today BMW released the 60 second i3 commercial which will air during the big game. The commercial begins with a flashback to a live filming of NBC's Today Show in 1994 with Katie Couric and Bryant Gumbel Talking about the internet
Here is the BMW i3 Super Bowl Ad – “Newfangled Idea”
Here is the BMW i3 Super Bowl 2015 ad. BMW will be returning to the big game with “Newfangled Idea,” featuring Katie Couric and Bryant Gumbel.
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