I know we’ve all heard the headlines before: “The future of the electric car dims.” Nearly every OEM has dedicated a car to an electric platform. BMW has embraced hybrid and electric vehicle technology taking…
BMW of North America announced today that the BMW i “Born Electric” world tour will arrive in New York City on November 13th – 18th offering the public an opportunity to explore the future of…
A report from Bloomberg says that BMW will sell cars over the Web for the first time. Last November we reported on BMW’s plans to revolutionize how cars are sold, an initiative that will kick…
The BMW Group inaugurated the BMW i Born Electric Tour at the Palazzo delle Esposizioni located at Via Nazionale 194 in Rome. The worldwide tour will go on to visit six other major cities over…
In 2013 BMW will launch the i3, the first fully electric vehicle part of the new i sub-brand. The electric project kicked off years ago and went through a series of iterations that began wit…
BMW i spells visionary vehicles and a new take on premium mobility that has sustainability very much at heart. Pivotal to the new BMW sub-brand are alternative drive systems that are specifically conceived for use…
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and…
With the launch of the new i sub-brand, BMW plans to revolutionize the process of selling car. According to Tim Abbott, BMW UK Managing Director, the company aims to move away from the traditional way…
Frankfurt am Main, Germany – While the fanboys drool over the i8 concept, the i3 is the car that is critical to BMW’s ‘i’ sub-brand success. The i3 is built to fit the personal transportation…
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
Popular this week
