BMW first to launch try before you buy Snapchat filter
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real world before purchase.
BMW is the first brand to use Snapchat’s new AR ‘augmented trial’ Lens which lets customers visualize how products look in the real world before purchase.
Since BMW has now been around for 100 years, we thought it would be a good idea to look back and see how its advertising has changed through the years.
In a recent push to attract millennials, BMW is changing its marketing and ad campaigns. We interview Manuel Sattig, BMW's Brand Manager, about it.
Electric vehicles advertising campaigns will increase in 2015 with BMW preparing for a Super Bowl ad.
ADVERTISEMENT
BMW North America and New York-based Kirshenbaum Bond Senecal + Partners, BMWNA's agency of record, have partnered up to launch a tech-based advertising campaign.
With currently 55 units sold, this comes down to an impressive 301,818 Euros per BMW i8 vehicle sold.