ALPINA
ALPINAs have always catered to the “if you know, you know” crowd, featuring subtle design tweaks over their equivalent BMW counterparts. However, that could soon change once the Munich-based automaker takes full control of the…
Adrian Padeanu / April 29, 2025
News
Say what you will about BMW’s design language, but you can’t accuse the Bavarian company of recycling the same styling approach repeatedly. The 5 Series doesn’t look like a shorter 7 Series, nor is the…
Adrian Padeanu / September 19, 2024
4 Series
BMW’s customer based was certainly divided when the concept previewing the upcoming BMW 4 Series Coupe was unveiled. The main reason for that is the front-end of the car which many have deemed it as…
Gabriel Nica / October 10, 2019
News
BMW selected a trio of design greats to compete in this year’s Mille Miglia. Head of BMW Group Design Adrian van Hooydonk and Swiss industrial designer Alfredo Häberli took part in the world’s most renowned…
Horatiu Boeriu / May 18, 2011
Videos
Video: Adrian Van Hooydonk describes the design of the new 6 Series
by Horatiu Boeriu / Date: January 12, 2011
Featured Posts
Anders Warming fills the role of Director of Exterior Design at BMW, and besides his undoubted talent, the Denmark-born Warming is also one of the most passionate designers in the automotive world. Warming started with…
Horatiu Boeriu / October 28, 2010
Featured Posts
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
Horatiu Boeriu / March 8, 2010
Interesting
Detroit Auto Show gave us an unique opportunity to speak with the BMW Design Director and the man in charge of BMW’s future design language, Adrian Von Hooydonk. Born in the Netherlands, Adrian Von Hooydonk…
Horatiu Boeriu / January 20, 2010
News
As promised, we’re back with some new information regarding Bangle’s departure from BMW, the reasons behind it and how will this impact BMW and future designs. As we might have hinted earlier, lately it has…
Horatiu Boeriu / February 3, 2009