BMW has joined forces with Naomi Campbell to promote the new XM, which is celebrating its market launch this spring. The marketing campaign revolves around the “Dare to be You” slogan and puts the spotlight…
We’ve seen our fair share of videos with the new BMW XM but this is a rare occasion to discover the plug-in hybrid SUV in Dravit Grey. The dedicated M model made a splash at…
With 5,806 cars sold, South Korea was the sixth-largest market for BMW M in 2022. To show its appreciation for the growing interest in high-performance cars, the luxury brand held a special event this week…
Many were disappointed to see the production-ready 2023 BMW XM did not inherit the avant-garde interior cabin of the namesake concept. Although the plug-in hybrid SUV looks a lot like an X7 LCI on the…
Henry Ford used to say “any customer can have a car painted any color that he wants so long as it’s black.” That was done for the sake of efficiency, but thankfully, those days are…
BMW has been caught lying, but once again, it’s a good lie, provided there is such a thing as a good lie. The German luxury brand is known to deliberately understate the performance of its…
Update: This particular use case only applies to the U.S. market. We spoke to the the product manager about this issue in the review of the BMW XM. Essentially, the U.S. market has different regulations…
Ever since BMW unveiled the wild Concept XM in late 2021, enthusiasts knew they weren’t going to get a true successor to the iconic M1 of the late 1970s and early 1980s. Their worst fears…
BMW doesn’t have a world premiere at the 2023 Chicago Auto Show but if you’re in the Windy City these days, there are a lot of interesting cars to see. Without a shadow of a…
BMW has generally preferred to showcase the XM in Cape York Green, with a few exceptions every now and then. If you’re finding the SUV’s styling a bit too much, which is totally understandable, we’d…
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