BMW estimates the United States will represent the XM’s largest market with 26% of all sales, followed by China with 23% and the Middle East with 8%. However, the plug-in hybrid SUV is also being…
BMW has joined forces with Naomi Campbell to promote the new XM, which is celebrating its market launch this spring. The marketing campaign revolves around the “Dare to be You” slogan and puts the spotlight…
We’ve seen our fair share of videos with the new BMW XM but this is a rare occasion to discover the plug-in hybrid SUV in Dravit Grey. The dedicated M model made a splash at…
With 5,806 cars sold, South Korea was the sixth-largest market for BMW M in 2022. To show its appreciation for the growing interest in high-performance cars, the luxury brand held a special event this week…
White is generally among the dullest paint options you can opt for, and yet it makes the XM look even more striking. A new official photo gallery released by BMW on the occasion of the…
Last year in Austria, I had the opportunity to test drive a BMW XM prototype before its official release. However, like most prototypes, the interior of the car was partly covered with black wraps. But…
Henry Ford used to say “any customer can have a car painted any color that he wants so long as it’s black.” That was done for the sake of efficiency, but thankfully, those days are…
BMW has been caught lying, but once again, it’s a good lie, provided there is such a thing as a good lie. The German luxury brand is known to deliberately understate the performance of its…
Update: This particular use case only applies to the U.S. market. We spoke to the the product manager about this issue in the review of the BMW XM. Essentially, the U.S. market has different regulations…
Ever since BMW unveiled the wild Concept XM in late 2021, enthusiasts knew they weren’t going to get a true successor to the iconic M1 of the late 1970s and early 1980s. Their worst fears…
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