Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…
Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services…
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
After months of speculations and several hints coming from Goodwood, Rolls Royce announces the 102EX concept, a one-off electric Phantom, and it will debut at the Geneva Auto Show. The full technical specifications for the…
M-Power.com releases the third episode of the series that outlines th development process and philosophy being the new BMW 1M. It usually takes a car up to 60 months to reach market maturity from the…
BMW today announced a new M Performance exhaust system specifically designed as an accessory for the BMW M3 Coupe, Sedan and Convertible. With the racetrack and the street in mind, this new exhaust system is…
Press Release: BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of…
On Monday, February 21, BMW will host a press conference in Germany announcing the a new sub-brand. The new “i” brand will offer a badge to all the upcoming BMW electric vehicles. The “next premium”…
BMWBLOG had the pleasure of interviewing Christine Fleischer who is BMW M & Individual Area Manager for North & South America. Christine’s intensity and enthusiasm while speaking about M cars was invigorating and it was…
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