It’s a brave tire company that invites a throttle-happy group of auto journalists – a good number with racing experience – to torture test their new tire against the competition on a wide-open racetrack. Braver…
Sometimes less is even more. For example in regards of a car’s weight. Because less weight improves the performance of the BMW M3 and so provides more driving pleasure. With the G-POWER aerodynamic program “RS”,…
The cross-media “Design with Bite” launch campaign for the new MINI Paceman is now underway with three online videos that provide an initial foretaste of the print, TV and web elements to follow. MINI embodies…
BMWBLOG visited the Porsche display at the 2013 Detroit Auto Show during the press days. What follows is a brief summary of what we saw and what Porsche’s up to. What I find most ironic…
Detroit – On the Sunday before press days at the NAIAS, a gaggle of people and cars arrived at a hotel north of downtown. In that group was the 2014 Mercedes-Benz E Class. Walking up…
BMW i continues to forge ahead with its strategy for customer-friendly electric mobility, which has now led to it striking a far-reaching partnership with Schneider Electric and the electric mobility service provider The Mobility House…
At the 2013 Detroit Auto Show, BMW debuted the first M6 model with four-doors. The BMW M6 Gran Coupe goes on sale this May and will compete in the four-door coupe segment with similar offerings…
Prior Design reveals an update to their PDM1-WB aero kit which was introduced at the end of 2011. The aerodynamic kit designed specifically for the 1 Series Coupe and gives the compacts sports car even…
At the 2013 Detroit Auto Show, BMW introduced the Z4 facelifted model. The very mild styling updates include new headlights that now feature LED rings in a new stunning 3 dimensional design topped off with…
Miami-based shop MORR Competition Wheels is unveiling their newest and greatest set of wheels for the 2013 BMW M5. The new wheels are dubbed MORR Multiforged MS5.2 and come in a 21 inch size. Along…
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