BMW i8: 300,000 EUR advertising cost per car sold?
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
According to the German trade journal Advertising & Sell, BMW has invested no less than 16.6 million euros in the first half of 2014 for BMW i8 advertising. With currently 55 units sold, this comes…
Slovenia-based exhaust maker Akrapovic unveils their Slip On and Evolution exhaust systems for the new F80 M3 and F82 M4. Slip On Exhaust Made from titanium —with some parts cast in Akrapovič’s own foundry— the…
How safe is the BMW i3 in the worst case of a crash or other incidents? With its carbon passenger cell, the electric car not only delivers an exceptionally lightweight structure, but also an exceptionally…
For MY2015, BMW announces new changes to their lineup. All models: The memory button for the electric seat settings is now marked with “SET” instead of “M.” All models except Z4 Roadster: When equipped with…
To promote their M Performance Parts Catalog, BMW UK releases a video of three most exciting M or M-like cars released in the last year: BMW M4 MotoGP Safety car, BMW M4 DTM Racing car…
Almost incidentally, BMW UK has released the first photos of the new F33 BMW 4 Series Convertible with BMW M Performance Parts. The British have revealed what many convertible fans have been waiting for –…
German tuning shop Manhart reveals their latest power kit for the new BMW X4 xDrive35d. The six-cylinder 3.0-liter turbocharged diesel generates from the factory 313 hp (230 kW) and 465 lb-ft (630 Nm) of torque….
Dirk Müller secured BMW Team RLL’s first podium finish in four TUDOR United SportsCar Championship races with an excellent closing stint in the No. 56 BMW Team RLL Z4 GTLM to take a second place…
The online configurator of the F16 BMW X6 is now available on BMW.de. Now customers can visualize their dream color on the new X6 with matching wheels, interior trim and different packages. The new X6…
From the UK comes a BMW 2 Series Active Tourer painted in the attractive Imperial Blue Metallic color. BMW UK has made the 2 Series Active Tourer available for a few hours for the Scotland…