Latest BMW News

Ian Robertson talks changes to BMW's sales strategy

Ian Robertson talks changes to BMW’s sales strategy

During a recent interview with Automotive News Europe, Ian Roberston, head of sales and marketing for BMW,  spoke about the many changes BMW is looking to make to improve customer satisfaction and make buying BMWs far…

New, UK Only, Tyco Replica S 1000 RR

If you’ve been looking for a road-going motorcycle that looks like a true track machine, like a track bike ridden by the likes of greats such as Guy Martin and Ian Hutchinson, then BMW Motorrad…

The return of Imola Red in a BMW F80 M3

Does the Maserati Levante threaten German SUVs?

Does the Maserati Levante threaten German SUVs?

Maserati has typically been a brand about making extremely high-performing and highly luxurious sedans and grand tourers. It’s been a brand about emotion and excitement, not sense, facts and figures. However, Maserati is now owned…

BMW’s advertising history over its 100 years

With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to…