BMW i8 marketing campaign caters to technophiles
BMW North America and New York-based Kirshenbaum Bond Senecal + Partners, BMWNA's agency of record, have partnered up to launch a tech-based advertising campaign.
BMW i
BMW i8 vs. Tesla Model S – Video Review
ConsumerReports test drives, reviews and compares the BMW i8 and the Tesla Model S.
Join The BMW i3 Owners Map!
We created a BMW i3 owners map where i3 owners can register their location and see where other i3's reside.
Exclusive: BMW i8 Laser Lights Will Cost 9,500 Euros
The BMW i8 is the first production car in the world which can be equipped with laser lights. BMW i8 Laser Lights will cost 9,500 euros.
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Electric Vehicle Owners Shun ICE Loaners
Some BMW dealers have already realized this and are including i3 loaners into their in house fleet.
BMW i8 impresses with a 1:15 minutes Hockenheim lap time
The new BMW i8 recorded a 1:15 minutes lap time at the famous Hockenheim race track.
How to charge your BMW i3 with a Honda
How to charge a BMW i3 with a Honda gasoline-powered portable generator
BMW i8 demand sees 50% premium
Huge demand for the new BMW i8 has seen one Magnitude Finance client sell the hybrid supercar to another for almost a 50% premium.
BMW i3 outselling Tesla
On the fourth month of BMW selling its all-new BMW i3, the sales numbers are now 70% higher than Tesla's in the U.S. market.
Golf star Rory McIlroy takes the BMW i8 for a ride
2012 BMW Championship winner Rory McIlroy hopped in the revolutionary plug-in hybrid BMW i8
BMW recalls BMW i3s and MINI Cooper Hardtops
BMW of North America is recalling 27 model year BMW i3 vehicles manufactured March 31, 2014, and 2014 MINI Cooper Hardtop
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