BMW i

BMW iPerformance Models Will Have Special Badging

BMW iPerformance Models Will Have Special Badging

Starting this summer, the plug-in hybrid models built by BMW will be called iPerformance, a move that is meant to emphasize the fact that technology from the BMW i sub-brand is being used across the…

Video: How the BMW i8 Futurismo Edition Was Made

Video: How the BMW i8 Futurismo Edition Was Made

This week, BMW Italia, in collaboration with Garage Italia Customs, revealed what some may consider a new BMW Art Car: the BMW i8 Futurismo Edition. While the creation of the two companies didn’t include any…

Mercedes-Benz won’t create BMW i-like sub-brand

Thief Steals BMW i3, Gets Recorded Praising It - Video

Thief Steals BMW i3, Gets Recorded Praising It – Video

The BMW i3 is mostly praised for its non-conventional approach towards what most people think an electric vehicle should be. It looks different, it’s made out of new-age materials and has an electric motor that…

Electric cars now make up 10 percent of BMW sales

Electric cars now make up 10 percent of BMW sales

BMW is one of the leaders in the industry for electric automotive technology. Some may claim that Tesla is wiping the floor with the Bavarians, but the fact remains that among traditional automakers, no one…

Does the BMW i3 battery upgrade make sense?

Does the BMW i3 battery upgrade make sense?

The concept of upgrading an electric vehicle’s battery pack is certainly not a new one. In fact, it’s something that many EV owners have been vocal about wanting to see offered. So the news that…

Animation Shows In Detail The Way the BMW i8 Works

The BMW i8 still fascinates a lot of car enthusiasts to this day and rightfully so. The plug-in hybrid sportscar is the result of years of research and a massive $2 billion investment from BMW…