Lifestyle

MINI has been a brand associated with living inside a crowded city ever since it was launched. The original car was small and fuel efficient so that its owners would have a perfect mobility solution…

Even though the boss of Designworks left recently to join MINI, Selle Royal has teamed up with the BMW Group subsidiary to develop a saddle specifically designed for the needs of e-mobility. The result of…

What do we love about the most powerful letter in the world? The way the cars which wear it on their boot drive, the way they look or the unmistakable power delivery it brings to…

The life of an automotive journalist in 2017 is significantly different than a decade ago. The online consumption of media has not only changed the way we interact with automotive content, but has also sparked…

BMW Lifestyle and premium bike manufacturer SPECIALIZED are introducing the BMW Turbo Levo FSR 6Fattie, an off-road bike that matches the character of BMW X models. The trail bike stands out with its 2.8-inch tires,…

MINI will once again be present at the Pitti Uomo fair in Milan this year, with a new line-up up of creations developed in collaboration with some of the best designers out there today. The…

BMW Lifestyle is presenting the latest edition of the BMW Motorsport Collection and expanding its portfolio with a new collection line: the BMW Motorsport Heritage Collection. Inspired by the company’s many years in motor sport…

If you’re a regular to this site, you’d already know that we appreciate watches almost as much as we appreciate cars. A fine mechanical timepiece can be just as enjoyable to own as a fine…

Revealed earlier this year, following collaboration between BMW and Garage Italia Customs, the BMW i8 MemphisStyle model is as close as you would get to an original BMW Art Car without actually having that title….

   Planes are for the faint-hearted. I drive. Even when going long distance. Being alone in the car is clearly an advantage. Join me on a drive by night over the mountains to Oslo, and…