Number ONE Strategy. In the midst of a huge economic downturn, when car manufacturers are stumbling with product liability issues or just trying to stay solvent (or recover from bankruptcy), BMW is announcing and delivering…
At the recent Innovation Days Mobility event, BMW unveiled their future plans in becoming the world’s leader in volume-produced cars with an electric drive and with a passenger cell made from carbon. CFRP, a recent…
At the BMW Museum, in a private setting for international automotive journalists, BMW unveiled tonight the first sketches of the 2013 BMW Megacity vehicle. Introduced by the BMW Director of Design, Adrian Von Hooydonk, the…
Words: Shawn Molnar Photos: Alan Martin / Shawn Molnar “Don’t judge a book by its cover,” growled my librarian as I begrudgingly accepted a novel from her outstretched hand. Many years later and the point…
Press Release: MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and…
As part of the ongoing expansion of office functions in BMW ConnectedDrive, BMW is now the first automobile manufacturer in the world to enable e-mail messages to be received inside the vehicle enabled by a…
Words: Shawn Molnar | Photos: Shawn Molnar As the producer of fine, high-performance automobiles, BMW faces a peculiar sales challenge in the Canadian market. Congested urban roadways and conservative speed limits conspire against the sporting…
Never did I expect this. With nagging pessimism I accepted the keys to BMW’s new ActiveHybrid X6. At 5,688 lbs, how could this be “sporty” as in “Sports Activity Vehicle” or SAV as BMW have…
Press Release: Nearing the 25th anniversary of the original BMW M3, BMW of North America today announced a production run of thirty identically-equipped 2011 Frozen Gray M3 Coupes for the United States. The 2011 Frozen…
In an effort to cater further to the performance crowd, in recent years BMW has offered up some delectable performance upgrades for its already potent engines such as the twin-turbo N54 found in the 135…
