Representatives of the BMW Group, the Czech government and the Karlovary Vary region announced construction of a new proving ground today in Prague. The roughly 500-hectare property will be developed in Sokolov in the Karlovary…
When the original Lexus LS debuted in the late 1980’s, it was a revelation. Never before had the world seen a luxury car so supremely comfortable, fastidiously built and incredibly reliable before. While the Germans…
One year ago, Romanian artist Adrian Mitu created “Blue Coffee”, a 30-day live painting marathon exploring the history of the BMW brand. He used a special watercolor technique involving coffee, the project bringing to life…
It’s not really a secret anymore that BMW M is going to continue to grow and expand in size. Not only is the M Division’s model portfolio more diverse than ever before, it’s going to…
Air travel has made it possible to explore all the corners of the globe with little more than a passport and a plane ticket, but before you can go exploring, you’ve got to make it…
Today, the BMW 3 Series is the signature sport sedan. It’s the car that really defined the segment that we know today to feature other cars like the Mercedes-Benz C-Class and Audi A4. While there…
What started as a one-time only event in 2008 turned out to become one of the busiest nights for the BMW Museum. On the last Friday of November, the BMW Museum in Munich opened its…
Rolls-Royce contributed to the mythology of contemporary music culture since the dawn of Rock & Roll. Legends like John Lennon had special renditions of the Phantom back when these cars weren’t used in pop culture…
The Studio Drift, in collaboration with BMW are bringing to life the first moving sculpture in the world. Dubbed Franchise Freedom, the project celebrated its world premiere yesterday at South Beach in front of hundreds…
BMW i announced today that it became the first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. Therefore customers in select markets can now use their iPads and…
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