BMW i

Designing  'i'  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

BMW i: The Trouser Press

BMW i: The Trouser Press

Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably to reduce vehicle weight has to be investigated, and, if…

BMW i World Premiere Summary

BMW i World Premiere Summary

Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…

Photo Comparison: BMW i8 vs. Audi R8

BMWBLOG at the launch of new BMW i3 and i8

BMWBLOG at the launch of new BMW i3 and i8

Yesterday, BMWBLOG attended the official launch of the all-new and revolutionary BMW i3 and i8. The first vehicles to emerge under the i sub-brand were introduced to the world in front of journalist from around…

Live Photos: BMW i3 and i8

Live Photos: BMW i3 and i8

BMWBLOG brings you the first live photos of the new BMW i3 and i8. Unveiled today in Frankfurt, the new BMW i vehicles mark the beginning of a new era for BMW. The two vehicles…

Videos: BMW i3 and BMW i8

Videos: BMW i3 and BMW i8

Here are the first videos of the all-new BMW i3 and BMW i8 unveiled earlier in Frankfurt, Germany. The new BMW i3 and BMW i8 plan to disrupt the electric and hybrids segment delivering not…

World Premiere: BMW i3

World Premiere: BMW i3

BMW i3 Concept – dynamic, urban, emission-free. Widespread use of CFR. 6 hour charge time. Range 80-100 miles The BMW i3 Concept is an uncompromisingly sustainable vehicle designed for urban areas. Driven purely by electric…

World Premiere: BMW i3 and BMW i8

World Premiere: BMW i3 and BMW i8

The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the…

BMW i sub-brand: BMW’s Future and Sustainability

Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for the sixth time, making it the most sustainable company in…