BMW i

The future for BMW is going to be interesting to watch unfold. The Bavarian brand that we’ve known for making simple sporty sedans and coupes is now treading into some very new waters and it’s…

April worldwide sales numbers have finally come in and with them, BMW is now celebrating a new breakthrough and sales record. Thanks to the popularity of electrified vehicles over the last month, there are now…

Tesla wasn’t the first company to launch an electric car. Much like Apple wasn’t the first company to launch a smartphone. However, like the iPhone, Tesla has easily become the most popular brand of electric…

Rainer Rump is the Project Manager who oversaw the creation of the BMW i8 Roadster. Therefore, the marketing people over in Munich decided that he would be the perfect person to explain the technical side…

Robert Irlinger is the head of the BMW i Product Line. He is the man who oversaw not only the creation of the BMW i8 Roadster but also the new BMW i8 Coupe, i3 and…

The BMW i3 S is the sportiest version of the i3 you can get these days and BMW made sure to let us know about it. When the car initially came out, BMW eset up…

The BMW i3 is quite possibly the Bavarian brand’s most misunderstood car. People look at its styling, its price tag and specs and immediately right it off. However, the BMW i3 is much more than…

The BMW iX3 Concept recently debuted at the 2018 Beijing Auto Show and it gave us a glimpse at the beginning of BMW’s future electric product offensive. It’s a very important car for BMW, as…

This is very much a comparison of past versus future. Both of these cars represent the best of where they come from. The BMW i8 Roadster is the convertible supercar that showcases just how bright…

Our own Horatiu was on hand at the launch of the BMW i8 Roadster in the breathtakingly beautiful Majorca. So we know what it’s all about and we know just how exciting it can be….