BMW sees success in the EV and gas-powered marketplace today. A lot of that comes down to a strategy that equally prioritizes ICE, electric, and hybrid powertrains. But in exclusive talks with Bernd Koerber, Senior…
A BMW pickup truck? While often speculated on and even longed for by some, it seems the closest we’ll get are the cool M3 pickup trucks running around BMW headquarters. And, of course, the odd…
The M3 Touring is quick wagon. There’s no doubt about that. Even against the greater sports car segment, it really holds its own. But thanks to the wonders of modern tuning — and the delightful…
Americans are still salty about the lack of an M3 Touring. But we’ve got good news: more rare wagons may be considered for the U.S. market in the future. In exclusive talks with Bernd Koerber,…
There’s no doubt about it. The latest BMW 7 Series is a tour de force of technology on wheels. There’s a dizzying array of drive mode settings, navigation wizardry, customization, and, of course, driver assistance…
While many automakers are racing to strip away physical controls in favor of all-digital interiors, BMW says its approach is guided by real-world usage data collected from millions of vehicles. That data, according to the…
As Apple rolls out its next-generation CarPlay Ultra, many automakers are rushing to integrate it across their lineups. BMW, however, is taking a different stance. At least part of the reason might come down to…
BMW is taking a different path than many of its rivals by rejecting the trend of massive, pillar-to-pillar infotainment screens. Instead, the brand believes its new Panoramic Vision display is a smarter approach that improves…
It seems everywhere you look on the internet today, someone is mourning the loss of physical controls and buttons in their new vehicles. Most end up getting replaced by digital controls. But there’s one button…
Apple CarPlay has been championed as an essential feature for many modern car buyers. A must-have that shapes purchasing decisions and sparks fierce debate online. But according to BMW’s data, the reality looks very different….
