How BMW Designs Its Dashboards for America, Germany, and China — All at Once
Inside BMW Designworks’ worldwide approach to user experience
Steven Paul
BMW’s Secret “Bigfoot” Prototype Shaped the i3’s Radical Design
How a hidden BMW concept car helped inspire the i3’s unconventional design
Infiniti Is Plotting a Direct Attack on BMW M — With “Ultimate Performance” Cars
Infiniti’s revival could include true BMW M and AMG rivals with serious power
BMW UAX: This 20-Year-Old BMW Concept May Have Predicted the XM
A forgotten Designworks concept sketched two decades before the XM shows striking similarities
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The Rolls-Royce Phantom With California Roots You Never Knew About
The unexpected California design roots of the modern Rolls-Royce Phantom
BMW Designed the X7 Nearly 20 Years Before Anyone Saw It
How BMW’s long-lost X7 sketches revealed a two-decade head start
The E46 BMW 3 Series You Know and Love? Its Iconic Design Actually Came From California
BMW’s most beloved 3 Series wasn’t penned in Munich at all — its defining look was created on the California coast, reshaping the brand’s design future in the process.
How BMW’s Customer Racing Revolution Began — And the Privateer Push That Sparked It
BMW’s modern customer-racing empire didn’t start in a boardroom — it began with determined privateers, imported GT cars, and a breakthrough entry-level racer that reshaped the brand’s U.S. motorsport future.
How the Pandemic Transformed BMW and MINI, From Shutdowns to Digital Sales Success
COVID-19 forced BMW and MINI to rethink how they built and sold cars, sparking major changes in factories, offices, and digital retail that still shape the brands today.
Ultra-Rare BMW 328i Baur Topcabriolet Resurfaces — The Convertible Sedan You Forgot Existed
Only 311 BMW 328i Baur Topcabriolets were ever made, blending sedan practicality with open-air driving in one of the rarest and most unusual conversions.
New BMW X3 M Electric Spied Testing Near Nürburgring — Over 800 HP Rumored
Fresh spy photos reveal BMW M’s upcoming X3 M Electric in heavy camouflage, hinting at aggressive styling, massive brakes, and shocking power figures.
