The “Neue Klasse” secured BMW’s future. From its introduction in 1961 through the early 1970s the company’s road to expansion was paved by Neue Klasse sales. The acquisition of Glas in 1966 eventually enabled BMW…
In 2016 BMW built the ‘Vision 100’ concept which offered us a glimpse of things to come. The ‘Vision 100’, built to celebrate BMW’s centenary, explored BMW’s vision of driving in a changing world. It…
At the 2025 Concorso d’Eleganza Villa d’Este, BMW M CEO Frank van Meel offered new insights on the brand’s transition to electrification—and what that means for driving purists. The manual transmission, a defining element of…
The German middle class was ready for the BMW 1500 when it debuted at the Frankfurt Motor Show in 1961. Orders poured in by the thousands, and BMW soon realized they had a tiger by…
On August 8, 2024, BMW announced a voluntary safety recall affecting approximately 1,150 i4 vehicles due to a potential issue with a left-side longitudinal beam. This beam, a crucial structural component, may not have been…
In 2008 BMW introduced its 1 Series to the North American market with the US getting the 2 door coupé and convertible. BMW marketing was all abuzz with the 1er being heralded as the second coming of the…
The final chapter of Steve Saxty’s “BMW’s Hidden Gems” is devoted to the art of differentiation. Colors, trim, and wheels all allow a buyer to personalize their car, often in order to stand out from…
In contemplating R&D organizations, Thomas Edison’s company takes precedence—a research and development organization producing new products post-conception and perfection. As large corporations attain a critical mass, they must allocate funds to internal groups envisioning the…
In 2025, BMW is embarking on a new era with the introduction of the “new” Neue Klasse, marking another phase of reinvention. However, this article will provide a concise overview of BMW’s history, tracing back…
At the end of July in 2011, BMW assembled an international group of journalists in Frankfurt for the unveiling of the prototypes that would become the i3 and i8. The reveal included the production processes,…
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