Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

World Premiere / Design Workshop BMW 5 Series Sedan

Many of you have always been interested in finding out more about BMW’s design process, the steps taken before the final product is being developed. At the BMW 5 Series world premiere, BMW shared some…

Official Photos: 2011 BMW 5 Series

The official photo gallery of 2011 BMW 5 Series is finally here. Lots of different angles, scenarios and surroundings. This is the moment we have all been waiting for, after months of spy photos coverage…

BMW marks a milestone by building the 5,555,555th 5 Series car

BMW 730Ld named the 2009 Chauffeur Car of the Year

The BMW 730Ld has been named the 2009 Chauffeur Car of the Year, with the judges highlighting its ‘exceptional’ fuel economy, running costs and luxury as the new benchmarks in its class. With CO2 emissions…

BMW Motorrad Concept 6

Six-cylinder power units have always had particular appeal, offering not only supreme smoothness and refinement, but also superior power and performance as well as a truly emotional driving – or, in this case, riding –…

Press Release: The BMW M3 GTS

Press Release: The BMW M3 GTS

BMW M GmbH now offers a truly outstanding performer based on the BMW M3 Coupé also ideal for Clubsport events – exactly the right car for the truly discerning customer demanding the very utmost in…

Dr. Segler CEO BMW M talks about the M3 GTS

Dr. Segler CEO BMW M talks about the M3 GTS

Beside being a very charismatic person, Dr. Kay Segler is also a huge car enthusiast. Coming from the MINI brand where he oversaw the Coopers and Cooper S Works development, Segler took the reign at…