Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Quick Drive: 2011 BMW X3 xDrive28i

Quick Drive: 2011 BMW X3 xDrive28i

While attending the BMW sponsored Sony Ericsson Tennis Open this past weekend in Miami, I also had the opportunity to spend a few days with the new 2011 BMW X3. In the U.S., BMW currently…

Mini E fleet trials enter phase two in Berlin

In the US, the MINI E pilot continues ended last year and the North American market is preparing to welcome the ActiveE this summer, a similar field trial that takes place in selected cities around…

Video: How BMW Driver’s Seat Is Engineered

BMW at the 2011 Auto Shanghai

World premiere: the BMW Concept M5. A premium class business sedan with the dynamic qualities of a high-performance sports car: This highly traditional concept is being reinterpreted with the world premiere of the BMW Concept…

BMW showcases Light Weight Construction Parts

BMW showcases Light Weight Construction Parts

This week, BMW is hosting their annual Innovation Days event. Every year, the Munich-based automaker showcases some of their future technologies, and the main theme this year is EfficientDynamics. In the press release issued today,…

First Videos: BMW M5 Concept

First Videos: BMW M5 Concept

The highly awaited BMW M5 Concept has arrived. The super-sporty luxury sedan made its first appearance on April 1st at the M location in Garching. BMW M’s current but soon to be ex-boss, Dr. Kay…

Just The Facts: BMW M5 Concept

Just The Facts: BMW M5 Concept

There is a lot of ‘marketing lingo” in the 7 pages press release of the new BMW M5 Concept, so we decided to extract the useful information in a much cleaner format. As we announced…

World Debut: BMW M5 Concept

World Debut: BMW M5 Concept

For 25 years now, the fascinating combination of supreme driving comfort experienced in a premium upper midrange sedan and the handling characteristics of a high-performance sports car has been described by one single unmistakable model…