Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Pebble Beach 2011: Ultimate Photo Gallery

Each year, Classic Car Week on the Monterey Peninsula leads into one of the biggest classic car shows in the world, Pebble Beach Concours d’Elegance. Visitors and cars fly in from around the world, and…

Video: New BMW M5. Green Hell Fly & Drive

Here is the entire footage of the “BMW M5 Green Hell Fly & Drive.” BMW has teased yesterday with the short trailer, but the full video gives us a better idea of what to expect…

Pebble Beach 2011: BMW 328 Hommage

Pebble Beach 2011: BMW 328 Hommage

To pay tribute to one of the most successful and best-looking car of the 1930s, BMW unveiled earlier this year the 328 Hommage. The original BMW 328 celebrated its 75th birthday at the Concorso d’Eleganza…

Teaser Video: BMW M5. Green Hell Drive and Fly

Videos: 2012 BMW Z4 sDrive28i with four-cylinder engine

Videos: 2012 BMW Z4 sDrive28i with four-cylinder engine

Starting this fall, BMW of North America will introduce an update to the BMW Z4 sDrive28i model. The change comes from underneath the hood where BMW replaces the six-cylinder natural aspirated engine with a new…

BMW: "X1 is indefinitely postponed for US market"

BMW: “X1 is indefinitely postponed for US market”

At a recent BMW event, we learned that for now, the BMW X1 has been indefinitely postponed in the United States. In the following days, we learned through unofficial channels that the entry-level Sports Activity…

New free BMW and MINI tire warranty in Europe

New free BMW and MINI tire warranty in Europe

By offering the new free BMW and MINI tyre warranty, the BMW Group is again affirming the confidence and peace of mind offered by the sustainable quality of tyres sold through its dealer network in…

Video: 2012 BMW 650i Coupe with M-Sport Package

Video: 2012 BMW 650i Coupe with M-Sport Package

A new video commercial of the new 2012 BMW 650i Coupe was filmed during the U.S. press launch of the high-end coupe. The video features a Vermillion Red 650i Coupe with the aggressive and imposing…

Video: 2012 BMW M5 on track at Laguna Seca

Video: 2012 BMW M5 on track at Laguna Seca

At Laguna Seca, BMW introduced to the US market the new 2012 BMW M5. While no test drives were scheduled this week in the M5, a few lucky BMW personnel had the unique opportunity to…