Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Spy Video: 2013 BMW 6 Series Gran Coupe

Next year, BMW will bring to market the 2013 BMW 6 Series Gran Coupe, but in the mean time, a test mule was spotted in Germany during the daily testing sessions. Graduating from a concept…

BMW 1 Series M Coupe by AC Schnitzer

BMW 1 Series M Coupe by AC Schnitzer

Aachen-based German tuner AC Schnitzer unveils their program for the BMW 1 Series M Coupe. Focusing primarily on visual enhancements, AC Schnitzer previews some of their parts on a Valencia Orange and Sapphire Black 1Ms….

Win A Trip To Cape Canaveral With MINI’s 10th Birthday Celebrations

BMW Financial Services Creates “The Ultimate Drive” Mobile App

BMW Financial Services Creates “The Ultimate Drive” Mobile App

Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services’ Customers While Driving Brand Loyalty The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its…

German TV commercial from 1950s: BMW Isetta

Have you ever wondered how car commercials looked back in the day? What about BMW TV commercials? A new video surfaces on Youtube showing the Isetta, a BMW iconic car. The TV commercial was shots…

New Spy Video: 2012 BMW 3 Series at Nurburgring

With just weeks before its official unveiling, BMW engineers continue to test the upcoming 2012 BMW 3 Series. A test mule was taken once again at the Nurburgring race track and was captured on video…

MINI USA Shows Latest Models at Pebble Beach

MINI USA Shows Latest Models at Pebble Beach

Pebble Beach Concours d’Elegance 2011 is just around the corner and starting on August 18, car aficionados from around the world will meet to celebrate the classiest, richest and most luxurious car event of the…