Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMWBLOG 1M: Living with the "baby-M"

BMWBLOG 1M: Living with the “baby-M”

It has been three months since I took re-delivery of my BMW 1M after the exciting European Delivery trip. After a short venture with the “baby-M” in New York City, I decided to bring it…

BMW 3 Series Carbon Sport Edition for Netherlands

BMW 3 Series Carbon Sport Edition for Netherlands

BMW has announced plans to offer a 3 Series Carbon Sport limited edition in the Netherlands. The limited edition 3 Series is built on the outgoing E90 platform and joins the offerings of exclusive editions…

MINI Roadster Advertising Campaign

MINI Roadster Advertising Campaign

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…

Video: 24Hours Movie Trailer

Video: 24Hours Movie Trailer

This is the official trailer for the cinematic documentary “24hours – ONE TEAM. ONE TARGET.” It was produced by StereoScreen who followed the BMW Motorsport team for more than four months on their way to…

Frozen Silver 2012 BMW M3 Competition Edition

Test Drive: AC Schnitzer ACS5 Sport 3.0d

The fellows at GT Spirit share us with their test drive review of the AC Schnitzer ACS5 Sport 3.0d. Unfortunately for those of us that live in the US, the sporty and elegant-looking 5 Series…

BMW 550i in Frozen Silver

BMW 550i in Frozen Silver

Months ago, BMW announced that several matte paints will be available for the 5 Series with M Sport package. Frozen Black, Frozen Gray and Frozen Silver are the three colors that are now available with…

2010 Rolls-Royce Ghost Recalled for Water Pump

Last week, BMW announced the recall of 32,000 vehicles due to electric auxiliary water pumps that can overheat and cause a vehicle fire. The recall applies to V8 and V12 turbocharged engines. Because the Rolls-Royce…

2012 BMW 3 Series Online Configurator Now Available

2012 BMW 3 Series Online Configurator Now Available

BMW launches the online configurator for the 2012 BMW 3 Series. Now available on BMW.de and BMW.co.uk, the extensive configurator allow us to take a closer look at the packages, options, colors and trims for…