Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2012 BMW 3 Series Online Configurator Now Available

2012 BMW 3 Series Online Configurator Now Available

BMW launches the online configurator for the 2012 BMW 3 Series. Now available on BMW.de and BMW.co.uk, the extensive configurator allow us to take a closer look at the packages, options, colors and trims for…

The BMW 1M: The Last Drive

Matt Farah of The Smoking Tire and The Car Show are giving us an exciting review of our favorite BMW for this year: the 1M. As a true enthusiasts, Farah delivers a review that focuses…

First Video: New MINI Roadster

First Video: New MINI Roadster

MINI releases the first video of the new MINI Roadster. The sporty roadster joins the extended MINI family and together with the MINI Coupe, will attempt to attract new customers to the brand. The latest…

Photo Comparison: MINI Roadster vs MINI Convertible

World Premiere: MINI Roadster

World Premiere: MINI Roadster

MINI Roadster – The World Premiere MINI is pushing ahead with the rigorous expansion of its model family. The latest addition to the range is the MINI Roadster, the sixth model in the brand’s current…

Cool Video: New BMW M5 Video

Cool Video: New BMW M5 Video

Hungarian magazine Totalcar produces an amazing video of the new all-new BMW M5. Along with the professional video footage, the magazine also delivers an insightful review. The drivers also throws in there some drifting and…

BMW and PSA start electric joint-venture

PSA Peugeot Citroën and BMW are announcing a new collaboration on a platform for electric hybrids, as well on next-generation Prince engines. The 50-5o joint venture is called BMW Peugeot Citroën Electrification and it has…

MINI Coupe Launch in NYC

Marketing Campaign Launches In Manhattan With A Rocket And Astronauts MINI USA announces the newest family member, the MINI Coupe, with a larger-than-life stunt in New York City 30-foot rocket, with the all-new MINI Coupe…