Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Fire Orange BMW M3 by Arkym with 604 hp

Bimmer Mag presents the Arkym Fire Orange BMW M3. Back in July, the California-based company, known for their aggressive-looking body kits, launched a BMW M3 E92 Individual Fire Orange with ESS Tuning VT2. The special…

BMW Group sets up its third AppCenter in China

BMW Group sets up its third AppCenter in China

With the introduction of MINI Connected in 2010, the BMW Group became the world’s first carmaker to allow the application-based and extensive integration of the Apple iPhone into its models. Available as an option, MINI…

Real Life Photos: 2012 BMW 3 Series M Sport

Real Life Photos: 2012 BMW 3 Series M Sport

We bring you live photos of the new 2012 BMW 3 Series with the aggressive-looking M Sport package. The sporty package brings wheel upgrades to the “standard” 3 Series, in 18-inch or 19-inch as an…

Photo Comparison: Audi A4 vs. 2012 BMW 3 Series

Photo Comparison: Audi A4 vs. 2012 BMW 3 Series

A regular feature here at BMWBLOG is the comparison of BMW models against their competitors and today, we decided to create a head-to-head photo comparison of the new 2012 BMW 3 Series and the Audi…

Studie Japan begins work on BMW 1M

Wallpapers: 2012 BMW 3 Series Sedan

Wallpapers: 2012 BMW 3 Series Sedan

The 2012 BMW 3 Series coverage continues with a set of official wallpapers. In its six generation, the high-volume seller 3 Series launched yesterday in Munich in front of journalists from  around the world. The…

2012 BMW 3 Series M Sport Package

2012 BMW 3 Series M Sport Package

The M Sport package brings the ultimate in sporting makeovers to the new BMW 3 Series. An all-new aerodynamic package for the exterior clearly sets cars specified with this package apart from the base model…

Ultimate Photo Gallery: New 2012 BMW 3 Series

Ultimate Photo Gallery: New 2012 BMW 3 Series

The new 2012 BMW 3 Series had its world premiere today in Munich. The sixth generation iconic 3 Series comes to market with a new approach in the design language, both inside and outside the…