Horatiu Boeriu

Today, the 2012 Detroit Auto Show will open the doors to nearly 5,000 journalists from over 50 countries. This year’s show is announcing to be one of the most spectacular shows in the past years…

No fog was to be found on the second day of testing at the Roar Before the 24 at Daytona International Speedway. Morning sessions were fast and furious as teams wanted to spend day two…

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

One of the main attractions at the upcoming 2012 Detroit Auto Show will be the first compact Cadillac. Dubbed ATS, the midsize vehicle comes to take on BMW’s top-seller, the 3 Series. GM aims to…

Daytona Beach Florida was alive with the sound of the BMW I6 and the rumble of the big BMW V8. All of the teams from the Grand-Am Rolex and Continental Tire Series were in town…

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…

German magazine Sport Auto takes the Kelleners BMW 1M to race track for a drifting session. Prior to that, the test drive editor decided to see how fast can the Kelleners 1M really go. The…

BMW Group Canada (BMW and MINI brands combined) reported 34,928 retails for the year 2011, an increase of 10.2 per cent over 2010. This marks 21 consecutive years of growth for BMW Group Canada, and…

In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in…

The story of BMW Motorsport’s assault on the 24 hours of Nürburgring 2011 The documentary tells the story of BMW’s preparation and race in the 24 Hours Nürburgring. The Hahne brothers; Tim & Nick had…