Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW ECO PRO

Our friend Richard Aucock publishes an interesting article on a new and green technology from BMW: ECO PRO. Introduced with the 2012 BMW 1 Series, the new driving mode called ECO PRO can be utilized…

Autocar Video Review: 2012 BMW 3 Series

Autocar Video Review: 2012 BMW 3 Series

UK magazine Autocar spends time behind the wheel of the new 2012 BMW 3 Series. Respectable UK journalist Steve Stucliffe shares with us his impressions of the 328i model during an extensive drive that takes…

2011 LA Auto Show: BMW i3 and BMW i8

The new BMW i3 and i8 concepts made their North American debut at the 2011 LA Auto Show. The pure electric and premium hybrid were the main attraction at the BMW stand. To celebrate its…

2012 BMW M5 clocks in at 1:12.9 minutes on Hockenheim

2011 LA Auto Show: BMW M5 in Frozen Silver

At the 2011 LA Auto Show, BMW unveiled an M5 in a beautiful Frozen Silver color. So far, BMW has only two matte colors, the Frozen Black and Frozen Gray. Based on the what we…

BMW secures 15.16% stake in SGL Carbon

BMW secures 15.16% stake in SGL Carbon

Munich. BMW AG has secured a 15.16 percent stake in SGL Carbon SE. The company is thereby strengthening its focus on lightweight construction and the use of carbon fibre reinforced plastics (CFRP) in automobile manufacture….

2012 BMW 328i and BMW 335i Pricing

2012 BMW 328i and BMW 335i Pricing

BMW of North America announced today the pricing for the 2012 BMW 328i and 335i. The entry level sedan starts at $35,775, while the 335i will sell for $43,275. The outgoing models are selling for…

New Photo Gallery: 2012 BMW 3 Series

BMW releases a new photo gallery of the 2012 3 Series being tested by journalists near Barcelona. First reviews began to appear online yesterday and they will be followed by our own drive review in…