Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Premiere: BMW M Performance Automobiles

World Premiere: BMW M Performance Automobiles

New BMW M GmbH product range based on current BMW models; BMW M Performance Automobiles complement the model family with their clear focus on sports performance combined with unrestricted everyday usability and outstanding efficiency; new…

PP-Performance: BMW M5 (F10) tuning 620HP and 750Nm

PP-Performance: BMW M5 (F10) tuning 620HP and 750Nm

German tuner PP-Performance releases their first ECU tuning stage for the F10 BMW M5. From the stock 560 horsepower and 680 Nm of torque, the Stage 1 Performance Package takes the V8 turbocharged unit to…

BMW to use touch-sensitive smart fabric in cars

BMW to use touch-sensitive smart fabric in cars

In 2011 at the Geneva Motor Show, BMW introduced the Vision ConnectedDrive, a concept that showcased future technologies that will make their way into BMW production vehicles. Among the innovative features, one stood out in…

Rumor: MINI Kills Rocketman

Rumor: MINI Kills Rocketman

UK magazine CAR reports that last year’s Geneva premiere, the Mini Rocketman, has not been greenlighted for production. Same report says that BMW has recently signed off on a few new MINIs, but the Rocketman…

UK Market: BMW is BusinessCar Manufacturer of the Year

Review: 2012 BMW 320d EfficientDynamics Edition

Diesel-centric website The Diesel Driver brings us the first test drive review of the new F30 BMW 320d EfficientDynamics. Available only to European customers, the 320d ED is powered by a turbocharged 2.0-liter four cylinder…

IND Portfolio projects

IND Portfolio projects

IND takes us back into their history of amazing BMW projects. Let’s have a look. “The aphorism “it’s not the destination, but the journey that counts” is a well worn one, and a lesson that…

BMW's Mini Starts Ad Agency Search

BMW’s Mini Starts Ad Agency Search

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…

MINI Finishes 2nd at Monte Carlo Rally

The second place overall scored by Dani Sordo and co-driver Carlos del Barrio on the Rally Monte Carlo means the MINI WRC Team has kicked off its 2012 campaign in style. The MINI WRC Team…

Chris Bangle writes book and launches contest

Chris Bangle writes book and launches contest

Chris Bangle, the charismatic designer and ex-chief of design at BMW, launches a novel. The U.S.-born designer penned the Peter Teufel, A Tale of Car Design in 3 Parts. But there is more to it….

Real Life Photos: 2012 BMW 328i

Real Life Photos: 2012 BMW 328i

Spy photographer Palbay spotted a 2012 BMW 328i in the Luxury Line with the Mineral Gray Metallic paint. The car was spotted near Spartanburg just weeks before it hits the floors of BMW dealerships. The…