Horatiu Boeriu

The BMW ActiveHybrid 3 made its North American debut at the 2012 Detroit Auto Show. In early 2013, BMW will bring to market the first hybrid version of the popular 3 Series model. Even though…

The BMW i8 continues its world tour and today landed in Detroit where the hybrid sportscar was the centerpiece at the BMW display. According to the company, the i8 will set a benchmark in the…

We’ve previously had a glimpse of the new F30 3 series M Sport Package, but here in Detroit it’s sparkling brightly under the spot lights. Check out our photo gallery shot only minutes ago here…

The new 2012 BMW 3 Series made its U.S. debut today at the Detroit Auto Show. The midsize sedan will show up in showrooms next in two flavors: the 328i and the more powerful 335i….

On the occasion of the North American International Auto Show, BMW confirmed today that it will offer a 6-speed manual transmission on the North American version of the upcoming 2013 BMW M5. The 6-speed manual…

Today, the 2012 Detroit Auto Show will open the doors to nearly 5,000 journalists from over 50 countries. This year’s show is announcing to be one of the most spectacular shows in the past years…

No fog was to be found on the second day of testing at the Roar Before the 24 at Daytona International Speedway. Morning sessions were fast and furious as teams wanted to spend day two…

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

One of the main attractions at the upcoming 2012 Detroit Auto Show will be the first compact Cadillac. Dubbed ATS, the midsize vehicle comes to take on BMW’s top-seller, the 3 Series. GM aims to…

The BMW Group in the UK (BMW and MINI combined) has reported a rise of 8.78 per cent in its 2011 sales increasing from 153,312 to 166,780 vehicles compared to 2010, and against a market…