Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW 740i Executive Edition Model for Japan

BMW 740i Executive Edition Model for Japan

BMW Japan unveils a new limited edition model. The BMW 740i Executive Edition Model is limited to 110 units and it is offered with three paint finishes: Alpine White, Mineral White Metallic and Black Sapphire….

An interview with Alessandro Zanardi

An interview with Alessandro Zanardi

For Alessandro Zanardi (IT) an eventful year is drawing to a close. 2014 marked his comeback season in motorsport after a break of four years: the BMW works driver competed in the Blancpain Sprint Series…

BMW at the 2014 LA Auto Show - Video

BMW at the 2014 LA Auto Show – Video

Carston Pries, Head of Product Development BMW M, and Paul Ferraiolo, Head of Product Planning and Strategy in North America, are introducing the latest BMW vehicles at the 2014 LA Auto Show. The Californian car…

The MINI Citysurfer Concept

2014 LA Auto Show: Mercedes-Maybach S600

2014 LA Auto Show: Mercedes-Maybach S600

Maybach is making a comeback. At the 2014 LA Auto Show, Mercedes unveiled the Maybach S600 ultra-luxury vehicle. The car sits above the standard S600 in the German brand’s lineup. Compared to the normal car, its…

2014 LA Auto Show: Audi Prologue Concept

2014 LA Auto Show: Audi Prologue Concept

Audi is rolling out a new design language and its first iteration can be seen here today at the 2014 LA Auto Show. The Audi Prologue Concept, or A9 as it’s referred to here, plays…

BMW visual inspection with memory function via Google Glass

BMW visual inspection with memory function via Google Glass

 A picture is worth a thousand words: At present, the BMW Group is running a pilot project at its U.S. plant in Spartanburg that aims at determining whether wearable technology could improve and accelerate the…