Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW i8 recalled for fuel tank issues

BMW i8 recalled for fuel tank issues

BMW of North America issued a recall for the new 2014 BMW i8 hybrid sports car. According to NHTSA, certain i8 vehicles manufactured from May 16, 2014 to September 16, 2014, might have a defective…

BMW i8 wins Top Gear Car of the Year

BMW i8 wins Top Gear Car of the Year

BMW i8 has been named as Top Gear magazine’s global Car of the Year 2014. The plug-in hybrid performance vehicle beat off some stiff competition from a host of other premium and luxury manufacturers to…

BMW i8 Mood Film

BMW expects its luxury car sales to increase in 2015

BMW expects its luxury car sales to increase in 2015, as economic growth stalls in some European markets. Forty percent of BMW’s sales are taking place in parts of Europe where the business activity has…

BMW and Sixt launch London car-sharing service

BMW and Sixt launch London car-sharing service

BMW and rental car company Sixt have launched a car sharing service in London. The DriveNow program made its U.S. debut last year and it has been live in Germany since 2011. The service already…

China dealers ask BMW to reduce sales targets

Just a few months, we reported that the Chinese premium automotive sales are starting to slow down. Today, Wall Street Journal reports that some of BMW AG ’s dealers in China are asking the Bavarians…

BMW Individual Program BMW X5 M and BMW X6 M

BMW Individual Program BMW X5 M and BMW X6 M

BMW M unveils their Individual Program for the new BMW X5 M and BMW X6 M. The first photos just hit the web and indicate what the customers should expect from the personalized catalog. To…

A visit to the BMW M Secret Garage - Video

A visit to the BMW M Secret Garage – Video

The folks over at GRIP are taking a trip to the BMW M’s secret garage where one can see movie cars, prototypes and racing cars. These include James Bond’s 7 Series from “Tomorrow Never Dies”…