Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Video: BMW M4 Concept Iconic Lights

Video: BMW M4 Concept Iconic Lights

Earlier this week, BMW introduced a new M4 concept to showcase the latest development in light technology. The BMW M4 Concept Iconic Lights features new interpretation of the twin round headlights featuring the laser lights…

Best BMW For The Soccer Mom

Best BMW For The Soccer Mom

BMW is the creator of the Ultimate Driving Machine. But are most of its buyers worthy of such a vehicle, a vehicle with “Ultimate Driving” credentials? I don’t believe so, because most of BMW’s buyers…

Gesture control using smartwatch unlocks the BMW i3

BMW i3 parks itself in a multistorey parking garage

BMW i3 parks itself in a multistorey parking garage

The fully automated Remote Valet Parking Assistant in the BMW i3 research vehicle combines the information obtained by onboard laser scanners with the digital plan of a building, for example a multistorey car park. When…

BMW is launching the ParkNow service

BMW is launching the ParkNow service

With its premium ParkNow service, BMW i has developed a customer-friendly and convenient solution to the problem of parking in large cities. ParkNow covers both on-street and off-street parking. The all-encompassing approach optimizes all key…